Fota Wildlife Park announced earlier today that their visitor numbers are up 7% compared to the same period last year with a record half term attendance of 161,214. Fota Wildlife Park memberships are also up 7% and members visits are up 25% on this time last year.
Commenting on the figures Mr. David Gibson, Director of Fota Wildlife Park said, "I am delighted that Fota Wildlife Park is continuing to prove such a popular attraction with visitors from all over Ireland. We are in a very strong position to beat our own visitor record number from last year. There has been an increase in footfall visiting us here at Fota and there is a real buzz around the place."
According to David there are a few key drivers which are helping to promote such wonderful figures, "There has been an intense effort on integrated marketing communications which has proved successful. We have launched our new website which has many functions which will enhance your online experience and has strong links to may social media networking sites. Inside the park, there are additional train tours around and for the summer months we have introduced new activity staff that are a big hit with the kids."
Mr. Gibson continued, "The arrival of a number of new baby animals earlier this year has been a huge factor. We had the arrival of a Ring tailed Lemur, the Colobus Monkies, the Saki and the Agile Gibbon. The new arrivals are settling in great and are enjoying their surroundings at Fota. These seem to be a huge attraction for visitors as well as Finn the Giraffe who celebrated his first birthday earlier this month."
Despite the difficult economic climate, Fota Wildlife Park is performing well. The park employs 85 staff in the East Cork area and has recently submitted plans to develop the Park. They hope to develop the entrance of the park with new gift shops, coffee shop, entrance plaza, playground, animal exhibit and administration building.